Snack foods are everywhere these days. But it wasn't that long ago that they weren't as prominent. Companies like Diamond Foods have done a lot to ensure you have the convenience you're looking for in your snacking. Through innovations from CEOs like www.youtube.com/channel/UCoEYIinKamRofv1eTvSogzg, they've come a long way.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
One of the most interesting things about this company, is that they were actually the first nut manufacturer to advertise. Through their television ads, they really helped to grow the popularity of the brand.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Of course, it wasn't until 70 years later that the brands we really know today were born. In 2004 they created Emerald Nuts. The brand that many nut snackers know of today.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that Compensation Information for Steven M. Neil, Former Executive Vice President, Chief Financial and Administrative Officer of DIAMOND FOODS INC - Salary.com carried out when they acquired the Pop Secret popcorn company.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
One of the most interesting things about this company, is that they were actually the first nut manufacturer to advertise. Through their television ads, they really helped to grow the popularity of the brand.
That led to the company starting to sell their nuts abroad by the 1930s. Meaning they had become extremely popular at this point. That's when the profits really started to rise, and it was time to branch out.
Of course, it wasn't until 70 years later that the brands we really know today were born. In 2004 they created Emerald Nuts. The brand that many nut snackers know of today.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that Compensation Information for Steven M. Neil, Former Executive Vice President, Chief Financial and Administrative Officer of DIAMOND FOODS INC - Salary.com carried out when they acquired the Pop Secret popcorn company.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
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